Experience Optimization
Our Featured Insights:
Nikon's Web Performance Drives Customer Experience
As part of an overall performance strategy, Kanban optimized and implemented Varnish Plus--a suite of performance and caching tools--for Nikon. The results were impressive: page response times cut by more than 50%, over 60% increase in organic traffic and a significant reduction in infrastructure costs.
Responsive/Adaptive Development
Device proliferation requires experienced planning and implementation to assure your message reaches customers on their terms. Whether the right approach for you requires responsive, adaptive, or both, Kanban’s interface development team will guide you to a technology foundation that extends your content beyond the experiences of today to accommodate the touch points of tomorrow. We size up the right frameworks, server-side technologies, and integrations to make your site fast, flexible, and findable.
A/B & Multivariate Testing
Don’t guess what customers want; measure what they do. Multivariate testing provides quantitative data to increase business performance. Selecting the right tools can be a daunting task, with both SaaS and in-house models available from a dozen or more vendors. Implementation of these tools often requires some initial level of code modification. Guidance from the right partner can help. Once set up, business and marketing users can fully manage ongoing testing, however, more advanced testing may require some level of ongoing support from engineering resources.
Personalization
Today’s platforms enable one-to-one conversations with your customers. But which system do you use to personalize experiences for your customers? eCommerce? Content Management? Marketing Automation? Targeting? The answer may be one, some, or all, and the implications on systems integration and data management are profound. Additionally, access and identity management tools (e.g., single sign on) may be required to synchronize the experiences, adding more complexity. Personalization requires a well thought out, phased approach.
Performance & Delivery
Digital experience delivery and performance are synonymous in today’s world. Mobile connections impact latency, page speed and interactivity, while users demand rich, immersive content for their brand experience, making performance and delivery key considerations for both business and technology professionals. The right solutions can reduce risk during peak traffic periods and reduce infrastructure costs. For more advanced organizations, moving to a four-tier architecture allows for an added level of performance and control to engage audiences and differentiate the brand.
Getting Started:
Experience Optimization Audit
The Experience Optimization audit is a quick way to measure the tactical and strategic opportunities ahead. The process measures your site effectiveness against others in your industry to identify and prioritize opportunities. Areas of focus include mobile enablement, findabililty, speed, abandonment analysis, and more.
Experience Management Optimizations
Web experience and web content management systems are your core audience engagement platform. Often, the Experience Optimization Audit points to specific areas of WEM/WCM platforms that can be improved via short, focused efforts that quickly impact business performance. For organizations with legacy systems like IBM Portal/WCM and HP TeamSite, where wholesale replatforming is not justified, these engagements are a low risk way to improve customer experience.
Business Case & ROI Analysis
Building the business case and documenting ROI are great first steps to assure that you remain ahead of the competition. Organizations will benefit from prioritizing initiatives and aligning stakeholders. ROI analysis facilitates effective decision making, prepares budgets, and manages expectations.
Further Insights:
Optimization of Product Compare Feature
The 2014 Varnish Cache Summit
