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Experience Optimization

Optimization of marketing technology is critical to the customer experience, customer engagement, and eCommerce conversion. Identifying priority initiatives to improve or expand a marketing technology program and platforms that reach target audiences is critical to assure positive revenue impact.

  • Responsive/Adaptive Development
  • A/B & Multivariate Testing
  • Personalization
  • Performance & Delivery

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Content Engineering

Content Engineering is the discipline of applying a content lens to technology and a technology lens to content. As organizations race to build rich experiences that differentiate their brand, there is significant emphasis on content strategy and producing quality content at scale. The required engineering and technology considerations to source, structure, manage, enhance, publish, and optimize content are more important than ever.

  • CMS Implementations
  • Componentization
  • Omnichannel Delivery
  • Digital Asset / Video Management

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System Integration

Great content alone will not move your marketing and revenue forward. Content must be systematically and appropriately integrated with ecommerce, performance, delivery and other integral systems. Whether you’re B2C or B2B, content and data integrations drive revenue, shorten the path to purchase, increase organic traffic, and most importantly, help your content meet today’s customer expectations and tomorrow’s business opportunities.

  • Integration Architecture
  • APIs, Data Stores & Microservices
  • Content & Commerce Unification
  • CRM, ERP & SSO Integration

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The Marketing Technology Office

An MTO is an organization of marketing and IT functions, with a holistic view of how marketing technology is used and how it is integrated into the enterprise systems. Marketing is now digital and requires close coordination between marketing and technology teams to succeed. Kanban creates an actionable vision that aligns your departments and functions to enable a more agile and efficient organization.

  • CMO / CIO Alignment
  • Governance & Organization
  • Architecture & Roadmaps
  • Technology Selection

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