Services

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Experience Optimization

Optimization of marketing technology is critical to the customer experience, customer engagement, and eCommerce conversion. Identifying priority initiatives to improve or expand a marketing technology program and platforms that reach target audiences is critical to assure positive revenue impact.

  • Responsive/Adaptive Development
  • A/B & Multivariate Testing
  • Personalization
  • Tag Management

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Content Engineering

If you haven’t heard about Content Engineering, you are not alone. Content Engineering is a relatively new discipline, applying a content lens to technology and a technology lens to content. With so much emphasis placed on content strategy and content marketing, the required engineering and technology considerations to structure, source, manage, enhance, publish, and optimize content are more important than ever.

  • CMS Implementations
  • Componentization
  • Omnichannel Delivery
  • Digital Asset / Video Management

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Content & Commerce Unification

Great content alone will not move your marketing and revenue forward. Content must be systematically and appropriately integrated with your revenue and sales systems. Whether you’re B2C or B2B, content and commerce must be unified to meet today’s customer expectations and tomorrow’s business opportunities.

  • Integration Architecture
  • APIs, Data Stores & Web Services
  • Integrated Workflows
  • CRM, ERP & SSO Integration

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The Marketing Technology Office

An MTO is an organization of marketing and IT functions, with a holistic view of how marketing technology is used and how it is integrated into the enterprise systems. Marketing is now digital and requires close coordination between marketing and technology teams to succeed. Kanban creates an actionable vision that aligns your departments and functions to enable a more agile and efficient organization.

  • CMO / CIO Alignment
  • Governance & Organization
  • Architecture & Roadmaps
  • Technology Selection

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