Experience Optimization, Insights

Retailers Are Seeing Big Impact From Personalization & Targeting. Are you?

Kanban personalization

On a Q4 2015 earnings call held on September 22nd, CEO Don Grimes had some exciting news. The luxury retailer, currently preparing to go public, sold $1.3 billion online in fiscal 2015, an increase of 13% year-over-year. Web sales accounted for 25.5% of the company’s 2015 sales of $5.095 billion, up from 23.9% a year earlier.

On the same day, Daniel Neukomm, the CEO of La Jolla Group—parent company to surf apparel retailer O’Neill Clothing Company—had his own exciting results to share in an interview with Internet Retailer. In the last two years, smartphone revenue has increased 111.15% and smartphone conversions increased 15.28%. This improvement is good because, according to Neukomm, about 50% of O’Neill’s traffic stems from smartphones.

But these two CEOs share far more than some exciting sales numbers and a little press coverage. Each man credits the same foundational web experience strategy for his success: Personalization.

What They Did

At Neiman Marcus, the focus was on the on-site customer experience. From a personalized editorial homepage that provides customers with relevant content in the homepage main image to personalized site search based on buying or browsing behavior, Neiman Marcus hoped to capture high-end fashion buyers by serving the brands they love in a variety of ways. They also launched the ability to customize and personalize merchandise on the website and added a variety of advanced search filters so people can customize their experience even further.

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Content Engineering, Insights

The Technology Behind Content-rich Customer Experience

 

Kanban Web Content Management

 

Customer experience is getting plenty of attention. And rightfully so. According to a 2015 report issued by Watermark Consulting, organizations that focus on customer experience generate a total return that is 35 points higher than the S&P Index. So what’s the catch?

There is a high bar to clear in order to establish the level of trust and experience required for a customer to enter into a brand relationship. Audiences expect highly personalized offers and information; continuity of experience across channels; and ease of use. That’s not easy for most companies. Doing it right requires talented marketing and IT resources, effective communication across the organization, a healthy supply of discipline and of course, the right tools to create and manage high quality content.

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News

RECORDED WEBINAR With Forrester Principal Analyst Ted Schadler

 

 

Forrester VP and principal analyst Ted Schadler shares his games plan for transforming your business with content-rich customer experiences. Don’t miss this upcoming webinar on October 6, hosted by The Content Wrangler, Scott Abel. They’ll cover the key principles of how to generate revenue and business impact from content-rich customer experiences, with a focus on the content and technology strategies that any marketing and IT professional will value.  This webinar will leave you with the following takeaways:

1) Hear the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case.

2) Understand the fundamental content & technology principles that will differentiate your brand today and for years to come.

3) Be inspired with specific actions you can take from the world’s leading authority on content and experience delivery. Continue reading

Insights, System Integration

Microservices Architecture: Friend or Foe?

microservices_meme

Disclaimer: This is a lengthy post with perspectives for both developers and marketers. Click on one of the links below for a shorter read. Enjoy!

Why Developers Already Love Microservices

Why Marketers Will Love Microservices

In his now-ubiquitous explanation of microservices architecture, devops thought leader Martin Fowler seeks to explain the latest development trend to the layman. But he doesn’t do it as you might expect—by describing how microservices came to be or what it can do for your business. He starts by explaining the status quo: that large, enterprise brands have become too slow to dance on the bleeding edge of technology because they rely entirely on a small number of large, server-side applications—what he calls monoliths—to manage website features and functions.

Luckily, there is an alternative: Microservices architecture breaks these applications down into smaller, more manageable chunks, linking them together through APIs. This architectural structure helps make businesses more nimble and more prepared for the complex future of online customer experience. Continue reading

News

Kanban Partner HippoCMS Announces First U.S. Conference

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Since the Summer of 2014, Kanban has been in love with Hippo.

Before that, we were making eyes at them from across the room, digging their style. But last summer, our engineers dug a little deeper and saw what was underneath–an open-source, modern framework; a robust developer community; an extensible architecture built on Java. That was when we carved our names in the tree. Kanban + Hippo.

We trained with their team, became certified Hippo partners and created solutions for our clients. Now that they are hosting their first conference here in the U.S.–Hippo Connect, coming to Boston on October 1st–we are excited to join them as a sponsor and speaker, highlighting how leading brands can use intelligent content engineering principles to drive revenue, reduce costs and boost site performance. Continue reading