News

Kanban Joins Experts at Frost & Sullivan MindXchange

Frost Banner wide

For three days starting July 11th, Kanban will be joined by fellow digital marketing experts at the Frost & Sullivan Executive MindXchange in Asheville, NC.  This intimate event brings together marketing executives and leading providers of marketing technology, software and services.  According to Frost & Sullivan, “it is where sparks fly among the best marketing minds from North American B2B companies. It is where great ideas are generated, and where they converge around a cross section of industries.”

Kanban is honored to be selected as a participant and facilitator at the event. Philip Wisniewski, EVP of Client Development, will moderate the MindShares session “SEO in a Global Business Environment” with panelists from Bank of America, Lenovo and Momentive (formerly General Electric Advanced Materials).

See the agenda or get in touch!

News

Intelligent Content: The Underbelly of Effective CX @ ICC 2016

 

ICC-2016-Banner

This year’s Intelligent Content Conference (ICC) promises to be the most inspiring and informative event since its inception 8 years ago.  As the one content strategy event specifically designed for marketing practitioners, ICC 2016 will help you pave a path towards a format-free, modular and single-source approach to content creation and distribution.

This continued focus on content, structure, scale, technology, and ROI is precisely the reason Kanban has teamed up with partner Hippo CMS as joint Gold Sponsors of the ICC 2016 to be held in Las Vegas in March 7-9.

Kanban and Hippo CMS will also participate in a panel discussion, The Best Tools for Multi-Channel Publishing, moderated by the Content Wrangler Scott Abel.  Kanban’s CEO Josh Manton and Hippo’s CTO Arje Cahn will be joined by other notable industry experts, including Ann Rockley, Val Swisher, Robert Rose, Rahel Anne Bailie, Joe Pulizzi and Karen McGrane, throughout the 3-day event.

When: March 7-9, 2016
Where: The M Resort Spa and Casino
Event Website

Looking to save some money for your company? Use our discount code KANBAN100 to save $100 off your main event and all-access passes!

News

Gilbane 2015: Brinker, Marks and Intimacy

Gilbane-2015

The Gilbane Conference was held in Boston December 1-3.  As with prior years, some of the world’s foremost experts in content, technology and the customer experience gathered to share experiences and perspectives.

Some of the more notable keynotes included Scott Brinker of Chiefmartech.com and Jon Marks of Kaldor, the company behind the Pugpig publishing platform.

Scott Brinker covered a few topics that he details in his new book, Hacking Marketing.  He made a case for the convergence of marketing and software development functions, which when aligned, allows organizations to be more agile, shedding the classic waterfall SDLC.  He cited the use of Kanban swim lanes and boards to move development work through the process.  Scott also took some time to define customer experience as the intersection of media (how and where content appears), messages (what the content says) and mechanism (what the content does and how it behaves), suggesting that customer experience from a marketing perspective is the same as user experience from a product perspective. Finally, Brinker applied the concept of pace layering introduced by Stewart Brand in his book The Clock of the Long Now to digital transformation governance and architecture.  The systems and processes we utilize should be designed to facilitate layers changing at their own pace, Brinker concluded.

Jon Marks, co-founder of the PugPig publishing platform, delivered a rather entertaining look at the classic “apps vs mobile web” debate.  Set against the context of the 007 Bond movie series timeline dating back to the 60’s, Jon revisited his expectations for the death of the mobile app, which he jokingly predicted to be right around 2017.  He then went on to suggest exactly why that prediction was so far off, citing the power of mobile devices, the evolution of the mobile OS into a platform, and the blurring lines between apps and web.  Marks concluded that consumers will see less and less of a difference, so the merits of either approach will be tied to any organizations requirements around the user interface (ex. touch controls) and the ecosystem (ex. mobile pay). In the end, Jon noted, you’ll want a mobile web site AND quite possibly a native app.  How’s that for settling the debate?

Despite two days of strong speakers and an engaged audience that travelled from all over the US and beyond, Gilbane 2015 was a disappointment in one area, attendance.  By my own head count, this year’s event had less than 150 attendees. As probably the smallest event in the history of the Gilbane conference, we look towards 2016 optimistically in hopes of exchanging intimacy for vibrancy.

News

Kanban to Cover Content & Commerce Integration at Gilbane 2015

Gilbane_Kanban_2015

The Gilbane Conference (December 1-3, 2015, Boston) on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

As one of the premier and longest running content and experience management focused conferences in North America, it is chaired by founder Frank Gilbane, who is often cited as the godfather of content management.

This year’s event is focused on how to integrate content, data and software to support a superior multichannel digital customer experience.  Whether you are a seasoned pro or just getting started, join us to learn what your peers are doing and what the experts are recommending.

Kanban’s session, presented by Philip Wisniewski (see speaker spotlight), is scheduled for Thursday, December 3rd.  The presentation will review the best practices around the integration of content management and commerce systems to create a differentiated customer experience.  We’ll be covering this topic in coordination with Jill Finger Gibson, Principal Analyst of Digital Clarity Group.

Contact us if you would like to discuss your plans for content and commerce unification, or if you just want to chat over a cocktail.

We hope to see you there!

News

RECORDED WEBINAR With Forrester Principal Analyst Ted Schadler

 

 

Forrester VP and principal analyst Ted Schadler shares his games plan for transforming your business with content-rich customer experiences. Don’t miss this upcoming webinar on October 6, hosted by The Content Wrangler, Scott Abel. They’ll cover the key principles of how to generate revenue and business impact from content-rich customer experiences, with a focus on the content and technology strategies that any marketing and IT professional will value.  This webinar will leave you with the following takeaways:

1) Hear the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case.

2) Understand the fundamental content & technology principles that will differentiate your brand today and for years to come.

3) Be inspired with specific actions you can take from the world’s leading authority on content and experience delivery. Continue reading