Kanban To Appear on IDW Content Engineering Panel

IDW Kanban Content Engineering Panel

If you have been hearing a lot about Content Engineering lately, you are not alone. Content engineering is a relatively new discipline focused on the intersection of content and technology. Consider for a moment all of the tools and technologies that are now required to source, create, enhance, transform, publish and distribute content. And consider how content is now a critical part of marketing, commerce and ebusiness.

While Content Engineering creates positive results for businesses today, it is becoming an essential part of the digital marketing strategy of tomorrow. Forward-thinking marketing and ebusiness professionals who embrace content engineering will benefit from a foundation of structured and componentized content. This foundation can drive significant gains in business performance and revenue through T.R.I.P. –  Translation, Reuse, Integration and Personalization.  T.R.I.P has proven to maximize the ROI of your content and information-rich initiatives.

Content Engineering is one of the key topics at this year’s Information Development World. Created by The Content Wrangler Scott Abel and “Content Rules” author Val Swisher, IDW is “the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content.”

This year, our own Philip Wisniewski joins IDW as a panelist on Content Engineering, its place in today’s marketing strategy discussion and how it is essential to stay competitive in the digital marketing landscape of the future.

Philip is joined by a diverse cast of characters in the content engineering space. Check out bios for all the panelists below:


Colleen Jones

As principal of the consultancy Content Science, Colleen has led strategic initiatives for clients ranging from Dell to Equifax to Centers for Disease Control and Prevention. She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares content insights in her top-selling book, “Clout: The Art and Science of Influential Web Content” (New Riders). Her newly released second book, “Does Your Content Work?” (New Riders), explains how to start evaluating whether your content is effective. Colleen also is the co-founder of ContentWRX, a platform that evaluates your content’s effectiveness.


Rahel Anne Bailie

Rahel is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of content that matters, and a supporter of content structure and standards. She is founder of Intentional Design, Fellow of the Society for Technical Communication, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, co-editor of The Language of Content Strategy, and co-producer of Content Strategy Workshops. In 2014, she is developing a content strategy as Global Head of Content Strategy for RS Components in the UK’s East Midlands region.


Ann Rockley

Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Known as the “mother” of content strategy, she introduced the concept of content strategy with her best-selling book, “Managing Enterprise Content: A Unified Content Strategy,” now in its second edition. Ann was ranked among the top five most influential content strategists in 2010.


Philip Wisniewski

For nearly 20 years, Philip Wisniewski has developed and managed strategic relationships with premier brands to deliver content-centric digital marketing and web development initiatives. Applying a mix of digital strategy, client service and business acumen, Philip can often be found evangelizing the promise of one-to-one interactive relationships between brands and their audiences, enabled through a foundation of software development and content engineering. He has driven business impact for such notable brands as Gillette, T Rowe Price, Ernst & Young, Nikon, Equinox, TracFone Mobile, Humana, AIG, Boost Mobile and Aetna.


Scott Youngblom

Scott Youngblom is a co-founder of Oberon Technologies, a leading provider of automated publishing IT solutions based on XML and SGML. With a degree in Communications and Business, Scott has an information technology career spanning over 25 years, with over 18 of them specifically involved with automated publishing solutions, including 12 years with Arbortext (now PTC). Having started out as a programmer in his early career, Scott has taken his technical background (along with his knowledge of various “best-of-breed” software publishing technologies) and applied them to Fortune 2000 organizations in support of meeting specific business requirements such as increasing company revenue, decreasing expenses to improve company margins, or meeting regulatory compliance and quality standards. He has worked with several organizations over the course of his career such as John Deere, Pearson Publishing, Abbott Laboratories, Eli Lilly, Johnson Controls, Department of Defense, Northwestern Life, Social Security Administration, General Motors, and many more customers across all industries.


For more insights into the world of Content Engineering, check out the Whitepaper that Kanban co-authored with fellow panelist Colleen Jones!


Turn browsers into buyers with Content Engineering

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