RECORDED WEBINAR With Forrester Principal Analyst Ted Schadler



Forrester VP and principal analyst Ted Schadler shares his games plan for transforming your business with content-rich customer experiences. Don’t miss this upcoming webinar on October 6, hosted by The Content Wrangler, Scott Abel. They’ll cover the key principles of how to generate revenue and business impact from content-rich customer experiences, with a focus on the content and technology strategies that any marketing and IT professional will value.  This webinar will leave you with the following takeaways:

1) Hear the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case.

2) Understand the fundamental content & technology principles that will differentiate your brand today and for years to come.

3) Be inspired with specific actions you can take from the world’s leading authority on content and experience delivery.

Your Presenter:

Ted Schadler
VP / Principal Analyst

Ted has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.Ted is coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment. Ted is also coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business.



Your Host:

Scott Abel
Founder / CEO
The Content Wrangler

Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott is a founding member of Content Management Professionals, serves on the Awareness Committee for Translators Without Borders, and co-produces several annual conferences including Intelligent Content and Information Development World.


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