Just a couple weeks ago, Forrester released its much anticipated Wave for Digital Experience Platforms*. The annual, detailed review of content and customer experience technologies draws both praise and criticism. Those vendors that qualify to participate leave their fate in the hands of a scoring paradigm focused on both current offerings and strategy boiled down to two numbers plotted on an X and Y axis.
Critics claim that no important technology decision can be quantified without applying the lens of organizational context and maturity; and therefore the Wave is misleading. Forrester agrees, to an extent, and suggests that the Wave be used by organizations to get a feel for the marketplace, that they utilize the detailed research data to customize rankings based on their unique needs and acknowledges that viable firms may exist that do not qualify for participation.
With this in mind, we took a moment to review any notable trends since the last Digital Experience Wave conducted in Q3, 2014**. They are…