Many of us can recall the time we first came across the term “Content is King.” For me, it was probably around 1996 or 1997 (thank you, Bill Gates) and at the time, just about every brand was racing to have a presence on the internet.
Back then, it was mostly static brochure-ware, lending itself to the growth of content’s reign over the digital marketing. Somewhere between the late ’90s and today, we saw a shift in focus, or perhaps more than one shift. From eyeballs in 1999 to user-centered design in 2002 to Web 2.0 rich interfaces shortly thereafter.
And now, after keeping the user front and center, deploying rich apps to any user anywhere, we are back to a focus on the ultimate marketing currency…content. Continue reading