Depending on where you sit, you either love the Gartner Magic Quadrant, or you hate it.
You love it as an IT manager tasked with due diligence to select a new CMS. As the media in the web content management space, it gives you something to talk about and sound credible. As a participating WCM vendor, you love the promise of all those new leads you may now see by merely being added to the short list of many selection committees.
And you may also hate the MQ. As a smaller vendor that does not meet the inclusion criteria, you can only dream of your time in the spotlight. As an analyst, you likely have your own view of the vendor landscape. And as marketer, you’re probably asking “who the heck is Gartner”.
For us at Kanban, we love to see our technology partners like Adobe, Hippo, HP, and IBM recognized for their success. Working hands-on with many of the tools in the MQ, we have our own opinion-shaping experiences that may not always align with Gartner’s view. Most of all, we are excited by what the MQ suggests as far as the state of the WCM market. Continue reading