Content Engineering, Insights

The Technology Behind Content-rich Customer Experience


Kanban Web Content Management


Customer experience is getting plenty of attention. And rightfully so. According to a 2015 report issued by Watermark Consulting, organizations that focus on customer experience generate a total return that is 35 points higher than the S&P Index. So what’s the catch?

There is a high bar to clear in order to establish the level of trust and experience required for a customer to enter into a brand relationship. Audiences expect highly personalized offers and information; continuity of experience across channels; and ease of use. That’s not easy for most companies. Doing it right requires talented marketing and IT resources, effective communication across the organization, a healthy supply of discipline and of course, the right tools to create and manage high quality content.

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RECORDED WEBINAR With Forrester Principal Analyst Ted Schadler



Forrester VP and principal analyst Ted Schadler shares his games plan for transforming your business with content-rich customer experiences. Don’t miss this upcoming webinar on October 6, hosted by The Content Wrangler, Scott Abel. They’ll cover the key principles of how to generate revenue and business impact from content-rich customer experiences, with a focus on the content and technology strategies that any marketing and IT professional will value.  This webinar will leave you with the following takeaways:

1) Hear the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case.

2) Understand the fundamental content & technology principles that will differentiate your brand today and for years to come.

3) Be inspired with specific actions you can take from the world’s leading authority on content and experience delivery. Continue reading

Insights, System Integration

Microservices Architecture: Friend or Foe?


Disclaimer: This is a lengthy post with perspectives for both developers and marketers. Click on one of the links below for a shorter read. Enjoy!

Why Developers Already Love Microservices

Why Marketers Will Love Microservices

In his now-ubiquitous explanation of microservices architecture, devops thought leader Martin Fowler seeks to explain the latest development trend to the layman. But he doesn’t do it as you might expect—by describing how microservices came to be or what it can do for your business. He starts by explaining the status quo: that large, enterprise brands have become too slow to dance on the bleeding edge of technology because they rely entirely on a small number of large, server-side applications—what he calls monoliths—to manage website features and functions.

Luckily, there is an alternative: Microservices architecture breaks these applications down into smaller, more manageable chunks, linking them together through APIs. This architectural structure helps make businesses more nimble and more prepared for the complex future of online customer experience. Continue reading


Kanban Partner HippoCMS Announces First U.S. Conference


Since the Summer of 2014, Kanban has been in love with Hippo.

Before that, we were making eyes at them from across the room, digging their style. But last summer, our engineers dug a little deeper and saw what was underneath–an open-source, modern framework; a robust developer community; an extensible architecture built on Java. That was when we carved our names in the tree. Kanban + Hippo.

We trained with their team, became certified Hippo partners and created solutions for our clients. Now that they are hosting their first conference here in the U.S.–Hippo Connect, coming to Boston on October 1st–we are excited to join them as a sponsor and speaker, highlighting how leading brands can use intelligent content engineering principles to drive revenue, reduce costs and boost site performance. Continue reading


Kanban Among Inc. 5000’s Fastest Growing Private Companies


kanban link to Inc5000

Inc. magazine today ranked Kanban No. 3107 on the 2015 Inc. 5000 with a three-year growth rate of 111%. The Inc. 5000 is a list of the fastest-growing private companies in the nation. The performance also landed them as the 264th ranked company in the NYC metro area. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success.  Kanban joins such notable companies as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow and others who gained early exposure as members of the Inc. 5000.

“We wake up each day thinking about the work that needs to get done. The best days are the ones where you go to sleep with a feeling of accomplishment. It is truly amazing what can be achieved with such a great team of dedicated and talented individuals.” says Josh Manton, CEO of Kanban. Continue reading