Every year, new marketing technology products enter the market. Some products fade fast, while others fill a marketing need and grow into their own. From analytics to ecommerce to A/B testing, marketing and ebusiness products and tools have become more prevalent and pervasive than ever, making the modern marketer’s technology stack an unwieldy web of code and interconnected, yet distinct software products.
Many of these marketing systems employ tags–a generic term for metadata, HTML and JavaScript–to integrate into your site code. These tags are typically the event messenger between the marketing systems and your website. Do you use site analytics, testing, personalization, video, surveys, ad networks, display media, social sharing, chat or paid search? Then you have tags, and plenty of them.